Big Qual Data,
a digital methods lab.
Get accessible, quantitative and qualitative digital analysis of big datasets for your research or business project needs.
Data approach
I am Dr Sam Martin, a digital sociologist and digital analyst who provides quality consultations on the analysis of big datasets.
As an independent consultant, and as part of wider digital methods lab, based at the University of Oxford and University College London - I assist clients by providing digital analysis, digital methods training, data visualisation, and more.
Let me help you connect with one the many insights that Big Qual Data provides, online or in-person.
Providing you with the best digital insights to understand your data
All consultations focus on getting you the best insights into your data via mix methods approach, using: textual discourse analysis, sentiment and stance analysis, and qualitative framework analysis - all with the aim of providing you with unique insights into complex datasets.
Location
I am conveniently located in London. Can’t make it to a face-to-face? No worries – I’ve got you covered with virtual consultations.
My services
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Discourse Analysis
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Text Analysis
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Emoji Analysis
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Sentiment Analysis
“That was an amazing session! I wish I could learn more from you Sam. Became more interested in your research projects.”
— Xiufeng (Sharon) Jia., BIGQUALDATA CLIENT (methods training)